Baton Opiniões 77

TrustScore: 4 em 5

4,1

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Leia as opiniões dos outros

Classificada 5 em 5 estrelas

Baton was a true partner in the sale of our company. Of course, we didn’t know what we didn’t know. With Baton’s guidance we were able to accelerate our understanding and decision making. Serena Lee w... Ver mais

A empresa respondeu

Classificada 1 em 5 estrelas

Don’t believe the reviews. Baton Market has been stalking me for years trying to charge me to sell my business to fake buyers. I have demanded they stop contacting me, but continue to spam. NEVER work... Ver mais

Classificada 5 em 5 estrelas

Transacting a Business is a Big Deal, no matter how small, it is likely one of your biggest life decisions. I could not have done it on my own, unless I was 100% certain that the person sitting acros... Ver mais

A empresa respondeu

Classificada 5 em 5 estrelas

Incredibly helpful team. Serena was amazing at helping me navigate the full process. The portal and weekly meetings kept us organized and on track. I honestly don’t know how you could navigate this em... Ver mais

A empresa respondeu

Informações sobre a empresa

  1. Empresa de software

Escrito pela empresa

We founded Baton to give every small business owner—and future owner—the insight they need to plan their next big move. We’re working to make small business ownership attainable for everyone. And that starts with universal access to reliable data and trusted expertise.


Informações de contacto

4,1

Bom

TrustScore: 4 em 5

77 opiniões

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Classificada 5 em 5 estrelas

Baton was a true partner in the sale of…

Baton was a true partner in the sale of our company. Of course, we didn’t know what we didn’t know. With Baton’s guidance we were able to accelerate our understanding and decision making. Serena Lee was an invaluable advisor, particularly with sourcing prospects and keeping everyone focused and on task throughout the diligence and closing process. We had a very successful experience with Baton.

2 de abril de 2026
Opinião espontânea
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Resposta da Baton

Thank you for the kind words, Cari!

The care Serena puts into sourcing the right prospects and keeping everyone aligned through the hard parts of diligence and closing is something she brings to every deal, and hearing it made a real difference for you is the best kind of acknowledgment.

Congratulations on a successful sale, and thank you for letting Baton be part of such an important milestone!

- The Baton Team

Classificada 1 em 5 estrelas

Abusive Spam For Obvious Fraudulent Services

Don’t believe the reviews. Baton Market has been stalking me for years trying to charge me to sell my business to fake buyers. I have demanded they stop contacting me, but continue to spam. NEVER work with a company using illegal spamming tactics. File with FTC and Attorney General of New York so they are documented for fraud and deception.

28 de março de 2026
Opinião espontânea
Classificada 5 em 5 estrelas

Baton makes it easy.

Over the last year, we had some ups and downs with buyers coming in to look at and value our business. Once Baton and Reid got involved, things were streamlined and organized, with a clear approach of how to move forward. They paired us with potential buyer fits and eventually helped us navigate the sale. I can't thank Reid and the team enough. We highly recomend Baton and Reid for anyone looking to sell their business.

23 de março de 2026
Opinião espontânea
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Resposta da Baton

Thanks Nick — this means a lot to us.

The ups and downs you described before working together are something a lot of sellers go through, and it's exactly why Reid and the team put so much care into bringing structure and clarity to the process. Hearing that it made a real difference for you is the best kind of feedback we can get.

Congrats on the sale and best of luck with what's next!

- The Baton Team

Classificada 5 em 5 estrelas

The Baton Advisors have real world experience which can be trusted. Their process isn't about providing you just information you want to hear, but a collaborative process to get the best end results.

Transacting a Business is a Big Deal, no matter how small, it is likely one of your biggest life decisions. I could not have done it on my own, unless I was 100% certain that the person sitting across the desk from me was going to be less knowledgeable about the process than I....which is not worth the risk of flying solo. Having a Baton Advisor who has advised on deals before, and understood the ins and outs was priceless and I know I got the best deal possible because of having Baton on my side.

9 de março de 2026
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Resposta da Baton

Thank you for the kind words, Bryan!

Selling a business is a big deal, and having someone in your corner makes all the difference at the negotiating table. Really glad the experience felt collaborative and that you came away knowing you got the best deal possible. We appreciate you trusting Baton with such an important decision, and congrats on the sale!

- The Baton Team

Classificada 5 em 5 estrelas

Incredibly helpful team

Incredibly helpful team. Serena was amazing at helping me navigate the full process. The portal and weekly meetings kept us organized and on track. I honestly don’t know how you could navigate this emotional and ever changing process without Baton. I highly recommend it from a sellers perspective.

16 de janeiro de 2026
Opinião espontânea
logótipo da Baton

Resposta da Baton

We really appreciate you taking the time to share this, Robyn!

Serena is fantastic and we're glad she could bring some calm to what is genuinely an emotional process. Congrats on the sale!

- The Baton Team

Classificada 5 em 5 estrelas

Unique and Effective Marketing

The online platform with videos made our listing very personable. Reid Kleinman did an outstanding job of keeping things on track with weekly meetings with us and the buyer.

2 de março de 2026
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Resposta da Baton

We really appreciate you sharing this, Brett!

The video format is something we put a lot of thought into because we believe a listing should actually tell the story of what you built. Really glad it came through that way for you. And Reid takes a lot of pride in keeping things structured and moving for both sides, so it's great to hear that made a difference throughout the process.

Thanks for trusting us with such an important milestone.

Classificada 5 em 5 estrelas

Ani and Clara have been great to work…

Ani and Clara have been great to work with. Ani has provided excellent direction throughout the entire process. His thoughtful observations have more than helped us in making an informed decision. We are grateful for his diligence and guidance.

4 de fevereiro de 2026
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Resposta da Baton

Thank you for the kind words, Fritz!

Really glad you felt supported throughout. Wishing you all the best in what's next.

- The Baton Team

Classificada 1 em 5 estrelas

Unprofessional & not trustworthy

Unprofessional & not trustworthy are the first two words that come to mind for my overall experience. Initially, I was impressed by the sales associate I worked with. As a business owner seeking a business valuation, she was attentive, knowledgeable and professional.

After the initial contact, she handed me off to another salesman. He was the opposite; I received his out of office auto-message more often than any good information. He basically collected my $500 per month, gave me tasks to do and left me feeling as if my company was never even available for buyers to view.

When I paused my service, he overlooked the request, billed me and wrote me stating, "No problem and apologies for the confusion. I've paused your listing and when you return, we'll prorate the next bill so you won't be charged."

I recognized I wouldn't be returning to Baton anytime soon with the current market so I requested a refund, here's his newest response, "… As a reminder and per our contract, retainers are non-refundable, as they cover the work completed on your behalf — preparing your listing and data room, conducting outreach, and engaging with potential buyers. Had a sale occurred, the retainer would have been credited back through the 6% success fee.”

This retainer was billed in error because he forgot to pause the service. This should not have been charged so “refunding a retainer” doesn’t fall in this category. Long story short, he/they fleeced me and my co.

This company was zero help to me and my business. They took more than $2,000 to do nothing. Save your money and time, look elsewhere for a company with integrity and concern, Baton Market is not it.

1 de fevereiro de 2025
Opinião espontânea
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Resposta da Baton

Hi there, thank you for taking the time to share this feedback with us! What you've described is not the experience we want anyone to have.

We do want to be transparent that selling a business is a collaborative process. It requires active involvement from the owner throughout, and isn't a set-and-forget engagement.

That said, we also hold ourselves to a high standard in how we show up as partners, and we've made significant improvements to how we handle responsiveness, so the issues you experienced are ones we've directly addressed going forward.

We're committed to doing better, and we appreciate you helping us get there.

- The Baton Team

Classificada 2 em 5 estrelas

website has never worked

- You website has never worked.
- The counter for actions required is always wrong.
- There is no way to organize the list of interested parties and it's difficult to tell what follow up is actually required

15 de janeiro de 2026
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Resposta da Baton

We appreciate you taking the time to flag this, Joe.

We're sorry to hear the platform hasn't been working the way it should. We take product issues seriously and are actively working to make sure this gets resolved.

- The Baton Team

Classificada 5 em 5 estrelas

Great experience and strong support throughout the process

We had a great experience working with Reid Kleinman. The entire process was handled professionally, with clear communication, timely follow-ups, and strong support from start to finish.

The due diligence tracker provided was very thorough and extremely helpful, and Reid’s follow-up throughout the process made a real difference. The weekly status meetings were especially helpful in keeping everything on track, addressing questions promptly, and giving us confidence at every stage of the transaction.

We truly appreciate the support and would recommend working with Reid to other small business owners looking for a reliable and experienced partner.

28 de dezembro de 2025
Opinião espontânea
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Resposta da Baton

Thanks for the kind words Anitha, it was great to support you in the purchase of your new business, excited to see you grow in teh coming years!

Classificada 3 em 5 estrelas

My advisor has been great but..

My advisor has been great. The initial valuation of my business has only gone down from when we began. Now I'm at ⅓ of the initial valuation and wishing I hadn't started the process.

12 de novembro de 2025
Classificada 5 em 5 estrelas

Baton simplifies what would otherwise…

Baton simplifies what would otherwise be a byzantine process. The platform is intuitive and my analyst is very, very sharp.

29 de outubro de 2025
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Resposta da Baton

Thank you for the review! We are aiming to make this complex process simpler for everyone.

Classificada 3 em 5 estrelas

Staff great, marketing not so much

I think your staff is amazing!! Wonderful team. I just don’t feel like I’m getting any interest and was hoping for more. When I signed, it seemed like it would be marketed very well and that they had over 400 matches to possible buyers. I’ve gotten 0. I did bring in one from a social media post I did.
Just think your company may have oversold the potential interest and not feeling like it is worth the value unfortunately

24 de outubro de 2025
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Resposta da Baton

We're glad to hear you’ve had a great experience with our team so far, but sorry that the level of buyer interest hasn’t met your expectations. We’re continuously working to maximize exposure for all of our sellers and connect them with the right buyers. I’d encourage you to reach out to your advisor to discuss next steps and additional ways we can help increase visibility.

Classificada 4 em 5 estrelas

Baton Experience

Reid Kleinman is very good at coordinating potential buyers and sellers. Good communication and follow-up. Excited for the possibility of an offer in the near future.

22 de outubro de 2025
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Resposta da Baton

Hi there, Thanks so much for sharing your experience! We’re thrilled to hear that Reid provided clear communication and strong coordination throughout the process. We’ll be sure to pass along your kind words to him and we’re excited to see things move forward for you soon!

Classificada 5 em 5 estrelas

We sold! Highly Recommend!

Working with Reid from Baton Market was truly one of the best decisions we made throughout our business sale. He was knowledgeable, reassuring, and incredibly supportive from start to finish. There were plenty of ups and downs along the way, but Reid had our backs through every single one of them. His calm confidence and steady guidance made an otherwise stressful process feel manageable and even exciting at times.

Reid’s expertise, paired with the professionalism and resources of Baton Market, gave us complete confidence that we were in the best hands possible. He took the time to explain every detail, advocate for our best interests, and make sure we always felt informed and protected.

We can’t thank Reid and the Baton Market team enough for their dedication, patience, and genuine care. If you’re considering selling your business, we wholeheartedly recommend working with Reid and Baton Market, they’re the real deal.

16 de outubro de 2025
Opinião espontânea
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Resposta da Baton

Thank you so much for sharing this and huge congratulations on your sale! We’re so glad to hear that Reid and the team were able to make the process smooth and supportive from start to finish. Your trust means a lot, and it’s wonderful to know you felt confident and cared for along the way. Wishing you all the best in your next chapter!

Classificada 5 em 5 estrelas

I sold my small business from start to…

I sold my small business from start to finish in 4 months. I had tons of interest, and a great supportive rep at Baton who got it done. I am highly satisfied with my experience and highly, highly recommend selling with Baton.

18 de setembro de 2025
Opinião espontânea
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Resposta da Baton

Hi Kathleen - Congratulations on your sale! We’re thrilled to hear that your experience was smooth and successful from start to finish. It’s great to know your Baton rep was able to make the process easy and productive. Thank you for trusting us to help with your sale, and all the best in your next chapter!

Classificada 1 em 5 estrelas

Baton is continuously sending out spam…

Baton is continuously sending out spam e-mails that violate the FCC's CAN-SPAM Act. There is no opt out link or instructions on how to opt out, the e-mail does not identify itself as an ad, and it does not tell recipients where the business is located. The fact that Baton engages in marketing practices that violate CAN-SPAM is an indicator of how they do business and it's not a good one.

20 de agosto de 2025
Opinião espontânea
Classificada 5 em 5 estrelas

Absolute success, all around great experience.

I worked with Baton to sell one of my businesses, and it was an incredible experience. They have a dedicated team that will work tirelessly to help you, and if you're as lucky as me, you'll have the opportunity to work with Fahad.

I can't recommend their platform enough, and I've already signed up to sell another business through Baton.

10 de agosto de 2025
Opinião espontânea
logótipo da Baton

Resposta da Baton

Thanks for the kind words!! We think Fahad is great as well, and look forward to help you with the next business!

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