Elite Closing Academy Opiniões 45

I actually think the overarching day was good, but the issue with free events is they often come with strings attached. In this case, an hour-long pitch before lunch positioned the value of what they offer in a way that felt fabricated. £50,000 for Matt’s WhatsApp group annually simply is not true, and misspelling it as “watsapp” while trying to claim it is worth £50,000 is a red flag.

Being pestered during lunch to buy the course was also quite off-putting. My advice would be to do the sales pitch after lunch, once the room is more settled.

Having to constantly agree, raise your hands, and say “yes” like we were in school felt more patronising than engaging. Of course we all want to be successful. Of course we are there to learn. We do not need to be made to affirm it every few minutes. For context, I noted every single rhetorical “raise your hands.” This was asked of us 51 times between 10am and 4pm. I appreciate the intention of keeping the energy up, but I would suggest doing something different.

Matt also lost the room a few times by declaring “if you don’t want to be here you can leave,” which is fair, as I believe a few people were becoming uninterested.

On the positive side, when Matt actually went into more detail about closing, it was quite good. A lot of what they shared resonated and could genuinely be helpful for anyone’s business. They clearly have the knowledge and expertise to help people succeed.

In terms of value, £1800 for a three-day course is not a bad deal. If you are a services business and new to sales, this is absolutely for you. If you are experienced, it may not offer much more, as AI can teach you many of these additional tricks for free.

Recap:
• Overall day was good.
• Sales pitch before lunch felt fabricated and overstated.
• Being asked to affirm enthusiasm 51 times was excessive and patronising.
• Pitched during lunch, which felt intrusive.
• Matt lost the room a few times with tone.
• Content on closing was strong and valuable.
• £1800 for the course is fair for beginners, less so for experienced people.
• AI offers free alternatives for many of the techniques

Matt Elwell is a fantastic speaker and coach. He’s sharp, engaging, funny, and really knows how to teach the art of closing. If your goal is simply to become a better closer, you’ll likely benefit from this training.

However, if you’re a network marketing leader—especially in a niche like Enagic—this probably isn’t the right fit.

I brought two of my team members along before joining the Gold Group and specifically asked whether the training was suitable for network marketers. I was assured that someone had made six figures using Matt’s coaching and that he’d helped people sell high-ticket network marketing products like ours. We were told we’d be taught how to do the same.

Ten months in, it’s clear that while the intention may have been there, the system simply doesn't understand network marketing models—especially not the unique structure and customer-education process required in Enagic. Despite repeated requests, we never received tailored guidance, and the coaching didn’t align with our duplication or team-building needs.

More to be aware of:

The online experience is weak. Breakout rooms often don’t function, audio/visual is patchy, and at times we were left sitting around confused.

The in-person sessions carry most of the value—so unless you're willing to travel to their training centre monthly, don’t expect to get your money’s worth.

1:1 coaching with Ned Shakir is excellent. He’s insightful, grounded, and I completely vouch for him. Unfortunately, his calendar is always full—I couldn’t get a session in either April or May.

Now, two things worth mentioning for anyone coming from a diverse background:

The environment is predominantly white English. Coming from cosmopolitan London with a multiracial team, there is a noticeable lack of diversity.

If you’re vegan or vegetarian, especially health-conscious, prepare in advance. Healthy food options are virtually non-existent at the venue or near the venue, so bring your own meals if you want to stay on track.

Summary:
✅ Great if you want to learn how to close deals
✅ Matt is charismatic and experienced
✅ Ned’s coaching is top-class—when you can book it
❌ Not suitable for network marketers looking for team growth or duplication
❌ Poor online training structure
❌ Lack of diversity and cultural awareness
❌ No vegan/healthy food options—BYO meals

Final word: If you're a solo coach or consultant looking to sharpen your closing skills and don’t mind traveling monthly, this could be a fit. But if you're a network marketing leader, or someone looking for inclusive, flexible training that fits modern, diverse teams—this may not be your place.

Just completed the sales training with Matt and the team. It was a great experience, really fun and engaging and learnt a lot about the finer points to high level selling. Any company considering booking shouldn't hesitate if they want their sales to skyrocket!

Having attending a few virtual sessions with Matt and his team, I’ve been totally blown away by his knowledge, ethos and framework. A very easy process to support a successful sales process within any business.
His sessions are engaging and real.

3 day accelerator was outstanding. Matts knowledge on sales and the ECA methodologies work and are well constructed.

Very happy with our current set up :)