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ROOBiE was born from a simple idea: kids’ clothes should be stylish, practical, and built for real life. When my little boy Reu was born, people always asked where his outfits were from, most came from small Australian boutiques with that easy, fun, effortless style. I wanted to bring that same vibe closer to home, so ROOBiE was created. We keep things simple with a core collection in four signature colours, designed to mix, match, and make mornings stress-free. Every drop ties back to those tones, so your little one’s wardrobe just works. Oversized fits mean clothes last longer as your child grows, giving you more wear and less waste. Our pieces are made from quality fabrics, mainly 100% cotton, soft, durable, and designed to survive spills, cuddles, and playground chaos. ROOBiE is built by a mum, for mums (and dads too), with comfort, style, and everyday adventures in mind. We’re not fast fashion. We’re thoughtful design, good vibes, and community. Basics don’t have to be boring, they just have to be brilliant. Made for mini adventures. Built to last. Worn with style.
Reino Unido
I've ordered quite a bit from Roobie already and there's not one thing I've been disappointed by. The communication has been amazing, delivery fast and all the pieces are stunning and great quality. I love how it all mixes and matches so well and can't wait to see what will come in the summer months to order some more!
So understanding and helpful, reached out when stock was not available due to factory delays on the launch and ensured that I came away with pieces I wanted. Delivery was fast and items received are amazing. The colours are so nice and compliments any wardrobe.
I absolutely love this brand! Everything fits my boy beautifully and the quality is amazing . Highly recommend for anyone looking for gorgeous, long-lasting baby and toddler clothing!
Our new fav online shop! Everything we've had (and we've got something from every range!) has been amazing. The colour palette it beaut, the customer service is second to none, and the products themselves are just gorgeous! 10/10
Absolutely obsessed with the bits I’ve got from roobie! Quality is amazing and delivery is super quick!
Collection is amazing - colours are fabulous. The perfect neutrals!
Highly recommend!
We love Roobie so much 😍 the quality is amazing and the designs and colours are perfection
I’m honestly so impressed with Roobie. The quality is beautiful — soft, comfy, and clearly made with kids (and mums) in mind. The colours are exactly my vibe: calm, neutral, and timeless, so everything just works together without overthinking outfits.
Fabulous clothing range for little ones.. cute comfy & stylish. The quality & durability is 10/10.
The quality of the clothes and the colours are just define😍. I love love love everything I have received and the fit has been perfect and true to size
⭐️⭐️⭐️⭐️⭐️
We absolutely love ROOBiE! The reversible hats are not only super practical but also beautifully made, the quality is just gorgeous. You can really tell how much thought and care has gone into the designs, and as a fellow mum I really appreciate what the brand is all about. It’s so nice to find a company that combines style, comfort and quality for little ones. Highly recommend!
Amazed at the quality of Roobie and the reversible concept is genius for my little ones. Fantastic service and gorgeous products!
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