A Decade of Evolution, and Scale.gg Keeps Raising the Bar
I’ve been a lifetime member for almost a decade, so I’ve had the opportunity to see this platform evolve through a lot of different stages of the online marketing world. What Mike and the team are building with Scale.gg today is, in my opinion, one of the most significant evolutions yet.
I’ve known Mike Filsaime for many years, and there’s a reason he has remained one of the people I pay attention to in this industry. He has an unusual ability to see where marketing and technology are heading before most people do. What I appreciate about Scale.gg is that it isn’t just throwing a collection of AI tools together and calling it innovation. The goal is to actually bring the different pieces of running and marketing a business together in one ecosystem.
I’m currently on Pro Max, and the combination of the software, AI capabilities, marketing workflows, creative tools, and the ongoing training and access is what makes it particularly valuable to me. I also like that the platform continues to evolve rather than becoming yesterday’s technology.
I also want to give a special shout-out to Matt Serralta. He is truly a multitasker, taking care of operations while also being deeply involved in the agentic engineering side of Scale.gg. That is a pretty demanding combination, and I think his contribution to turning Mike’s vision into a functioning, constantly evolving platform deserves recognition.
After nearly 10 years as a member, I wouldn’t still be here if I didn’t believe there was real value in what they’re building. Scale.gg has changed considerably over the years, but the willingness to keep adapting and pushing forward is exactly why I continue to be a member.
Five stars from me. I’m looking forward to seeing where Mike, Matt, and the Scale.gg team take it next.








