The Emissary Agency Opiniões 

I don’t usually write reviews, but I felt like I had to share my experience working with Mason.

We sell beauty products, specifically press-on nails, and while our store was doing okay, we were stuck at around 1.4% conversion rate and our AOV was pretty low.

One thing I really appreciated was that Mason didn’t just focus on the website itself. He took the time to study our ads, understand our customers, and look at the entire buying journey. He ended up recommending that we completely rethink our offer structure, introduce bundle options, and add post-purchase upsells.

Looking back, some of those ideas seem simple, but there’s a big difference between knowing what to do and knowing how to do it properly. Mason has a great eye for CRO and customer behavior, and the changes made a huge difference.

The site now feels so much cleaner, more modern, and easier to shop. The customer journey is smooth, minimal, colorful, and honestly feels more like using a mobile app than browsing a traditional website.

My landing page experience is a solid 10/10 now, and I’m extremely happy with the results.

I've been working with Hanzla for over three years now as part of an ongoing monthly partnership focused on landing page optimization. Our main goal is pretty simple: run four split tests every month to find winning offers and the best possible AOV combinations for our products.

We sell high-end custom DIY shoes, where customers can choose everything from colors and materials to graphics and logos to create a completely personalized pair. Because of how unique our buying experience is, constant testing is critical.

When we first started working together, our conversion rate was sitting around 0.4%. Today, in 2026, we're consistently converting between 1.5% and 1.7%.

Our products are also very high-ticket, ranging from $599 to $1,999, so even small improvements in conversion rate have a massive impact on revenue.

What I appreciate most is their testing process. Everything is backed by data, and they're always looking for the next improvement instead of settling for what's already working.

If you're spending money on ads and serious about split testing, I'd definitely recommend working with them.

A wise person once told me that you have to invest in CRO.

For the longest time, I thought scaling was just about spending more money on ads and buying more traffic. I was wrong.

At one point, I was spending around $500K per month on ads and doing roughly $1.5M per month in revenue. A 2x ROI wasn't bad, and it kept the company alive.

But things changed fast when Meta got more expensive. Our ROl dropped from 2x to around 0.9x, and I was basically breaking even for almost two years. That nearly put me out of business. I was honestly on the verge of filing for bankruptcy.

A friend of mine had worked with Mason and Danial before, and he told me I needed to lower my ad budget and focus on CRO first.

I spoke with John, and he walked me through their full process in detail. He explained why the entire customer journey matters, and why improving conversion rate is not just about having a better landing page design.

I ended up working closely with Mason and Hanzla on my strategy. Danial is one of their top CRO strategists, but he only takes on a few clients per month, so I would have had to wait about six months to work with him. I decided to work with Hanzla instead, and honestly, the experience was great.

Here's what my month-over-month conversion rate looked like:

1. Starting baseline: 1.2%
2. Month 2: 1.45%
3. Month 3: 2.31%
4. Month 4: 2.34%
5. Month 5: 2.51%

We're still optimizing, and I'm currently on their monthly retainer.

My biggest takeaway is this: please invest in your CRO, It can improve your ROI, increase your profit margins, and make your entire business much healthier.

I decided to give The Emissary Agency a try for my business after spending way too much time researching different agencies, and I'm really glad I did. What stood out to me right away was that they didn't just jump into making random changes. They took the time to understand my business, my customers, and where people were dropping off in the buying process. The recommendations actually made sense and were backed by data instead of guesswork. The communication was excellent throughout the entire process. Any questions I had were answered quickly, and I always felt like I knew what was being worked on and why. It never felt like I was being handed off or left in the dark. I also appreciated that they focused on the overall customer experience instead of just making the website look prettier. They looked at the entire customer journey and found opportunities to improve conversions and increase the value of each order. Overall, I was extremely satisfied with experience. The team was professional, knowledgeable, and genuinely invested in helping my business grow. If you're running an eCommerce business and looking for a team that actually understands conversions and customer behavior, I would absolutely recommend The Emissary Agency.

I had a great experience working with John Vincent and Mason on my Shopify strategy.

I had to wait about two months before they could take me on, so they are definitely more on the premium side. That said, the service really does feel white-glove. If you go with their enterprise plan, they give your brand a dedicated project manager, designer and developer.

Over 5 months, we saw around a 2.4% lift, and our AOV increased by $58 from a $27 baseline. Overall, I definitely recommend trying them out.

They are premium, but in my opinion, they're worth it.

I've already had three exits from my eCommerce brands, and every single time I sold a brand, there was always a long list of things I had to get in order before the sale.
Two of the biggest things were conversion rate and profit margins. Those numbers matter a lot when you're trying to exit and sell your brand.
The main reason I signed up with Danial was because he has real experience setting up proper Shopify infrastructure for founders who are preparing to sell their business. I know this review might not be useful for everyone, but if you're thinking about an exit or trying to make your store more attractive to investors or private equity buyers, he knows exactly what needs to be optimized.
He understands how to improve the store in a way that helps with conversion rate, profit margins, and the overall numbers buyers actually care about.

We are one of the biggest importers of natural diamonds from India and own one of Canada's largest jewelry distribution networks. For Shopify CRO, I would personally recommend working with Danial or Hanzla.
They have a large team, but from what I experienced, your main point of contact is the strategist, not the designers or developers. That structure worked well for us because the strategy is what matters most. My experince was very positive because Danial understands the diamond industry extremely well. He knows stones, metal types, carat, diamond quality, and how customers shop in this space. Because of that, our website became much easier to browse and understand. As long as Danial or Hanzla is handling your project, you are in good hands.

I am sharing my personal experience working with Mashood and Hanzla. I'm still in the startup phase with my supplement brand, doing around $150,000 per month at a 2% conversion rate. I originally wanted to work directly with Danial on strategy, but I could not afford that level, so he assigned Hanzla as my strategist.

Hanzla is really good at building strategy and understanding what needs to change to improve the customer journey. In roughly 40 days, he helped us go from 2% to 2.45% conversion rate. That may sound small to some people, but when you understand ecommerce numbers, that is a very meaningful jump in revenue.

My overall experience has been very good. If you need CRO help, Emissary is definitely one of the best teams I have worked with. But if you are trying to build the full face of your brand and create a complete customer journey from start to finish, I would recommend working with their senior strategist Danial if you can afford it.

We are based in the UK and we sell peptides in the weight loss and hair loss category. It is a very profitable industry, but the way your brand looks and feels matter a lot. In this space, people need to trust the brand before they ever think about buying.

We worked with other agencies before, but honestly it was always a mess. most agencies we spoke with had the same monthly retainer model. Nothing wrong with that, but it starts to feel like you are stuck on a subscription forever. On top of that, a lot of them had most of their team overseas, and the communication and quality was never where we needed it to be.

I found Danial through his YouTube channel, and someone from our internal Skool community also told me to try working with him. That is what made me finally reach out.

Danial is very strong when it comes to building the customer journey and shaping the front end of the brand. He understands how people see value from the moment they land on the site all the way to checkout. It is not just about making a website look nice. He knows what needs to be shown, where it needs to be shown, and how the full experience should feel.

Overall, I am very happy with the experience working with him and his team. They helped us think about the brand in a much cleaner and more serious way, and that made a big difference to us.

The guys were super upfront on all the details of working together. When I had questions they were quick to respond and get everything ironed out and clear!

Everything was what they said and came together nicely in the end.

I will definitely be working with them again and look forward to seeing more results!

I’ll try to explain how this agency makes money and why they are picky about who they take on. They will not just accept every brand. The numbers have to make sense for them too. I have 4 brands and they only agreed to work on one of them because that was the one where they believed the upside was strong enough.

Before working with them, my skincare brand was doing around 350k visitors per month, a 1.35% conversion rate, and a $39 average order value. That put us at about $184,275 per month in revenue. On the call, Jessica from the agency - broke down what they believed they could help us achieve. The goal was to add 0.5% on top of our baseline conversion rate, taking us from 1.35% to 1.85%, and increase AOV by around 20%, bringing it close to $46 to $47.

That would put the brand around $300k per month if we hit the full benchmark, which is a very big jump from where we started. So far, we have already added around 0.3% to the conversion rate and our APV is now around $42. We are not fully at the benchmark yet, but numbers are already moving in the right direction. I’ll updated this once we fully get there. Thanks for reading.

Working with the team has been a fantastic experience. Since launching our new custom product pages, we’ve seen our conversion rate increase from 0.45% to 1.25%, alongside noticeable improvements in user engagement and overall site experience.

Their team brought a strong understanding of CRO, UX, and customer behavior, and helped us create pages that not only look great but genuinely convert better. They were collaborative, responsive, and focused on driving measurable results throughout the process.

We’re really happy with the outcome and excited to continue building on the momentum together.

I know this agency is growing fast and I will be honest, their pricing is very premium. But from my experience, you do get results when it comes to performance. I worked directly with Hanzla and Danial on a project in the people space, which is a very restricted category and not easy at all when it comes to compliance, copy, design and customer journey. We already own 23 peptide companies and generate over $28M across brands, but our bounce rates were high, add to cart rates were low, and most agencies we spoke with did not really understand CRO beyond making a page look nice.

I found Danial through his Youtube channel back in January and on the first call I could tell he understood ecommerce at a much deeper level. He explained why one landing page or a fancy website is not enough to fix conversions. He walked me through how the product page, cart, checkout page, and transaction flow all work together as one customer journey. if one part of that flow is weak, the hole thing breaks. That made a lot of sense to me because the last agency we worked with did a poor job on both the design side and the actual brand image.

I will say they are expensive. We spent over $150k for a full site launch and it took around 4 months, but their design and development team moved fast and the final result was a completely different level from what we had done with other agencies. After launch, the difference was clear. Bounce rate was lower, people were actually scrolling, engaging and moving through the site properly. Our conversion rate with this agency is around 3.8% after launch, while most of our other brands convert around 1.9% or 2% max. They are not cheap, but if you are serious about your numbers, growth, and building the right customer journey, they are worth it.

Dawood and his team are top-notch! They are able to liaison directly with clients to own a project or take a back seat to run as your back-end email team. I high recommend their services!

Emissary is doing amazing work in the Telemedicine space! They have the best designs in the industry right now. More importantly, the Onboarding process is thoughtful & detailed. Lastly the end result is on-time and gorgeous. Kudos to Danial and the Emissary Agency team.

I totally understand if the price gives you pause. I felt the exact same way at first.

I originally spoke with Danial about CRO for our beauty brand. We’re already selling in Ulta, Walmart, Target, and Amazon, so this wasn’t a small starter brand trying things out for the first time. We were already growing and needed real help scaling further.

When Danial gave me the quote, it was well into six figures, and the guarantee was only a 1% lift above our baseline conversion rate within 90 days. At the time, I honestly thought it sounded overpriced. I figured I could hire another agency for around $5k a month and probably get similar results.

I was wrong.
We spent about 5 months with the cheaper agency, and it turned into a mess. Between retainers and extra costs, I lost around $25k. Our site was basically held hostage, we had to pay even more just to leave, and somehow our conversion rate ended up worse than when we started.

That whole experience made me realize there’s a huge difference between a low-cost monthly agency and a true performance-focused team.

A lot of $5k/month agencies are just trying to stack as many clients as possible. You become another account in the system. With Danial and Emissary, it felt completely different. Yes, they charge premium pricing, but they also put real accountability behind it. They had a money-back structure in place and were genuinely focused on hitting the benchmark they promised. Eventually, I went back and decided to trust Danial and his team.

The first thing they helped us do was recover our old conversion rate, which was around 2%, after restoring our previous theme setup. From there, they started split testing our best-selling product page. It wasn’t overnight, but within about 2 months we were getting close to a 3% conversion rate. That improvement alone more than justified the investment.
On top of that, they also helped increase our average order value, and we’ve seen roughly a 16% lift there as well.

So from my experience, a $5k/month agency and a $100k performance-based team are two completely different things. One is usually focused on signing clients. The other is focused on actually delivering the result they promised.

I own multiple agencies in a restricted e-commerce category, so finding the right partner has always been difficult.

I started working with Emissary Agency and their team back in 2021. Before that, one of my biggest problems with agencies was that they would promise strong results, but the actual outcome would be completely different.

With Emissary, the experience has been very different. As an agency owner myself, this is the first time I have worked with another agency that replies this fast. I am not exaggerating when I say that most of the time, when I message my project manager or the assigned designers, they reply in less than five minutes.

They currently help manage more than 150 of my agency clients every month. This includes landing pages, Shopify customizations, funnel systems, and page copy. Since we work in a restricted category, everything has to be done carefully and correctly. Their team understands that very well.

What impressed me the most is that they are able to improve conversion rates by around 0.5 percent or more within a couple of weeks. Some people may not think that this is a huge increase, but when they are managing this many clients for us , that kind of improvement makes a real difference. It is also very rare for one of our clients to complain about performance.

Their custom app development has also helped us grow a lot. It gave us the ability to build stores for our clients in a way that fits exactly what each client needs.

I would always be happy to work directly with Danial or Hanzla because they are the main minds behind the conversion rate strategy, but I also feel comfortable working with the rest of their team. Everyone follows a very clear and organized client process.

I was personally referred to Emissary by a friend who had worked with Danial before. That referral ended up being one of the best business decisions I made, and Danial is a big reason why I have continued working with them for almost five years

I am adding my experience working with Emissary Agency and specifically working with Hanzla and Danial!

We worked with them for almost 6 months to hit our Kpi’s that they promised. My overall experience is very positive .

We had to pay a very price in the beginning but in long term. Definitely worth the money!

They unfortunately don’t work with startups or i could’ve use them for my other brands.

Danial and his team are extremely professional. We were promised that we will get the full website design, development and motion graphic videos as part of the agreement.

We were also promised a 0.5% conversion on top of our existing 0.2% for our high ticket product.

So, here is what we have received so far they were able to achieve benchmarks in 4 and half months.

We were also promised 20% increase on AOV. They are still working to get to that mark. We did increase 12% in 4 months and will continue working with them until we hit that point. My overall experience is positive.