The Moonlighters Opiniões 

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The Moonlighters is a performance marketing agency for e-commerce brands. Founder Sam Piliero started it after years of buying media himself, and that shaped how the whole thing runs: senior operators on every account, no juniors learning on your budget. We're an official Meta and Google partner, we manage Facebook Ads and Google Ads, and we build the creative that runs on them. Performance creative is where most of our leverage comes from. It isn't a side offering here. Most accounts don't plateau because the targeting is wrong or the campaign structure needs another rebuild. They plateau because they've run out of ideas worth testing. So we treat creative as a production line rather than a one-off project: new angles, new hooks, new formats, tested in volume against what's already working. When something wins, we scale it. When it fades, the next batch is already queued. The way we're staffed matters just as much. We manage around $30 million in monthly ad spend across 80+ active clients, and every one of them works directly with a senior Growth Director backed by a small, dedicated pod. You always know who's in your account, who's making decisions, and who to call when something breaks at 9pm. Our team spans the U.S., Canada, and the UK, so coverage doesn't vanish when a campaign needs attention outside your time zone. That structure is deliberate, and it's the part most agencies get wrong. They grow by piling accounts onto existing teams, service slips, and the client who signed for the senior strategist ends up emailing a coordinator. We'd rather grow slower. Everything we do is measured to profit. Platform dashboards are very good at taking credit for sales that would have happened anyway, so we focus on what advertising actually adds to the business: incremental revenue and contribution margin, not a ROAS number that looks great in a screenshot and doesn't show up in the bank account. In practice that means we'll sometimes recommend spending less in a channel that reports beautifully, or holding budget while we fix a margin problem upstream. It makes for less exciting reporting calls. It also means the growth we show you is growth you can actually feel. As for fit: we work best with brands that have real product-market fit and are ready to scale, where the offer converts, the margins support paid acquisition, and the constraint is execution rather than proof of concept. We're a poor fit for brands looking for a cheap set of hands, or for anyone who wants a partner that agrees with everything. We'll tell you when we think you're wrong, and we'll tell you when we're not the right agency for the job. Based in New York. Working with brands everywhere.Ver mais