Dubai First Opiniões 

Extremely Disappointed – Misleading Sales Tactics and Poor Customer Service

I had a very negative experience with FAB- Dubai First regarding their credit card offer. I was clearly told by the sales agent that the card had no hidden fees, was free for the first year, and that I would receive an iPhone as a gift – or its cash equivalent – after activation. They also mentioned that annual charges would only apply from the second year if I didn’t meet a certain spending threshold.

However, after I activated the card, I was immediately charged AED 420. It’s been almost two months, and I haven’t received any gift or compensation. When I contacted customer service, they told me I should have opened a savings account to be eligible for the iPhone – something never mentioned by the sales rep before activation. They said someone would call me within 3 working days to look into reversing the charges. It’s been 5 days, and I’ve heard nothing.

To make matters worse, the salesperson blocked my number on WhatsApp when I followed up, which is both unprofessional and unacceptable.

This whole experience feels like a bait-and-switch scheme. I strongly advise others to be cautious when dealing with this bank. Misleading customers and ignoring follow-ups is no way to build trust.

Misleading Practices and Hidden Charges – Dubai First Credit card

I am extremely disappointed with the misleading experience I had after applying for a Dubai First Credit Card through your online platform.

During the online application, there was no mention of any annual fee for the first year by an agent. However, after my application was submitted and the card was approved, your agent informed me over a phone call that an annual fee would be charged. This was never disclosed upfront on your website or during the application process.

Such practices are unethical and deceptive, and reflect very poorly on your brand. Charging an annual fee without clearly mentioning it beforehand feels like a deliberate attempt to mislead customers.

Based on this experience, I strongly advise others NOT to apply for the Dubai First Credit Card. Customers deserve transparency, honesty, and respect—none of which were demonstrated in this process.

Want to give negative feed back also if had a chance.. Fraud bank the sales person calls and tells you to apply for the cashback card and promises that it is life time free card and also tells that you will get aed 1500 joining bonus in the first statement... The statement arrived 30 days and then in the first statement itself you get charged aed 420 annual fee and no joining bonus and after complaining in customer care they will tell u new rules which were not mentioned before........

Worst...
First they ll give the card by requesting a lot...
After that they ll start billing even without using it...
Big scammer in my life...

Because of this my Etihad Bureau image got ruined....

Don't entertain such cards pls.

The agent called from dubai first number and give me offer of 1000 joining bonus since i am the existing customer of FAB. But it was just fraud and even i was charged annual fee of 400+vat for which he informed me that first year will be free. I called multiple times to their helpline but they always respond that the charges are irreversible

Very bad experience, please don't go for any products worst banking experience with this bank ,frued transaction happened but no response and not responsible hidden charges credit card

The agent called from dubai first number and give me offer of 1000 joining bonus since i am the existing customer of FAB. But it was just fraud and even i was charged annual fee of 400+vat for which he informed me that first year will be free. I called multiple times to their helpline but they always respond that the cahrges are irreversible

A sales man called "Fadi" sold me a credit cards saying it is free, then I found there are fees around 400aed to be paid, I complaint against the employee they said they will not cover the fees but they will take action againsts him. Fraud way to sell products like beginners, and scammer, not a professional communication from professional bank like FAB. Very frustrated.

I am extremely disappointed with my recent experience at FAB, particularly with the misleading information provided by your representative, Ms. Dina (Staff Code : FABS6582). I chose to open an account with FAB based on the attractive offers she promised, but everything turned out to be false.
1. iPhone Offer: Ms. Dina informed me about an iPhone offer, which was one of the key reasons I proceeded with the account. However, when I visited the Fujairah branch last Friday, the customer care executive informed me that this offer was not active and had already ended. This was a clear case of misinformation.
2. Credit Card Misrepresentation: Ms. Dina assured me that the credit card would be lifetime free with no yearly membership fee. Yet, in the very first month, I was charged a membership fee of 400 AED. When I confronted her, she claimed that the fee would be waived if I made purchases totaling 5000 AED, which I did. Despite this, the fee was not canceled. Upon contacting the credit card center, I was informed that this was false information and that the membership fee is mandatory.
3. Unresponsive Communication: After realizing that all the information provided was false, I attempted to contact Ms. Dina multiple times. Unfortunately, she has not responded to my calls or messages, further adding to my frustration.
4. Misleading Multiple Customers: It has also come to my attention that I am not the only one misled by Ms. Dina. Three of my colleagues were similarly deceived by her false promises and inaccurate offers, leading to a widespread sense of dissatisfaction and distrust. We all trusted FAB based on her information, and now we all feel deceived.

I feel cheated and misled by Ms. Dina's false promises. This is not the level of integrity and customer service I expected from a reputed bank like FAB. Such unethical practices severely damage customer trust.

I hope this feedback is taken seriously, and appropriate action is taken against such misleading practices. I am now reconsidering my decision to continue banking with FAB due to this negative experience.

Agent just want to give credit card they give wrong information to customer , and when yuu make complain the bank Managment team will tell you we are not responsible
Very bad customer service also

When we wanted to connect through their customer care there is some voice assistant comes in and ask for the questions. OMG, that’s so much frustrating to answer the questions and that system is useless to understand your answers and in return card number that I enter won’t be able to identify as an active card. Calls gets cancelled every single time. Why do banks put in voice assistant when it’s not even ready to understand the answers that customers say over the call and without properly testing the call assistant. Stupid customer care service and stupid voice assistance and supposedly banks deliberately put in these kind of voice over assistance jus to frustrate the customers and not to receive their calls or complaints.

A Credit Card Agent contacted me multiple times, offering the bank's credit card. During our discussions, he mentioned that the card would be free for the first year, with charges applying from the second year. He also stated that if I spent 10,000 AED or more, I will get a Mobile phone and the charges for the following year would be waived.
After several calls, I finally agreed to get the card, and we activated it together (using the bank mobile app). However, a few days ago, I was surprised to see a 419 AED charge (card fees). When I contacted the bank to file a complaint, the only response I received from the representative (complaint department) was a repeated statement: “It’s not the bank’s responsibility, and we cannot cancel the charge.”
This experience has left me disappointed, and the bank has now lost a customer. I would strongly advise others to be cautious and avoid dealing with agents.

Beware of Dubai First Credit scam. there credit card agents are lying

The sales person (Fab Bank Employee # Mr. Gurjant Singh) told that the card is free for the first year but the annual fee of AED 420+VAT is deducted from the credit card within 40days.

Once I checked with the agent, he told that once you spend AED 8000 within 60 days, you will get AED 800 joining bonus and bank will refund AED 400 membership fee (card annual fee) and I have spent more than 10 thousand within 45 days and after 6 months once i checked with Dubai First Customer service about joining bonus / annual fee refund and now they are saying you are not eligible for the bonus and card annual fee refund

Promise:
800 Dhs Joining Bonus
Free for 1 Year - 2nd year 420 Annual fee
5% cash back on everything

Result:
No Joining Bonus
420 Dhs Annual Fee within 40 day
5% cash back on some things only.

Be aware of dubai first credit scam .. there credit card agents are lying .. when you complain to bank they are they are not responsible and they will close the case .. i lost 400 aed .. even agents stop answering my call

The sales promised that the cards is free for first year, later i was charged of AED 420,

Dont Trust dubai first Employee they are fraud,
And even cashback do not work properly,

Please complain against the employee and sue the person.

This bank doesn’t deserve even one star. The sales person is not giving correct information about the yearly fees. They just give you card and then charging for 400 for no reason. Shame on you. Some people salary is only 1000 and you’re charging 400!!!!!! Only for your sales person to reach his target. All this bank and your sale person is going to be reported to central bank and Dubai economy department! Never ever take anything from this bank.

Very bad service and giving fake information to customers in order to sell the credit cards
Very pathetic service.

In July 2024, I was contacted by a bank representative promoting the Dubai First Credit Card. The staff member highlighted its features and an ongoing offer: spend AED 8,000 within 60 days of issuance via a digital wallet, and receive 10% cashback. Additionally, I was assured there would be no annual fee for the first year.
Surprise #1: Annual Fee Charged
To my shock, the first statement in August 2024 included an AED 400 annual fee. When I contacted customer care, I was told that the annual fee is applied by default on the first statement and is non-refundable. This was completely contrary to the promise made by the representative. I lodged a complaint against the staff member for misinformation and also confirmed the cashback offer with the bank, which they verified as valid.
Trusting the Bank's Reassurance
Based on the confirmation, I went ahead and met the spending criteria of AED 8,000 within the given timeframe.
Surprise #2: Cashback Denied
By November 2024, I had still not received the promised cashback. Upon following up, the bank informed me that I was ineligible because I had previously held a First Abu Dhabi Bank (FAB) credit card. This reasoning was baffling, as the Dubai First card was presented as a separate product. The representative refused to reconsider and logged a complaint for further investigation, providing the reference number CAS-811465-Q9N6G6.
The Final Blow
After 10 days, the bank concluded that the call recording from August 2024 (when I initially complained about the annual fee) was "untraceable" and closed my case, denying the cashback.
This experience reflects poor customer service, misleading practices, and a lack of accountability. The bank's refusal to honor its commitments and their staff's false assurances have eroded my trust completely.
My Advice
Stay away from this bank if you value transparency and honesty. Their practices and employees seem designed to deceive rather than serve customers.

I have never ever seen this kind of the worst bank in my life...The bank is liars and bank employees also....one-day an employee came to my husband ,then the employee thrust a credit card to my husband..he assures that it's a life time card ..and he pushed to activate card. After one month we received a bill with 480 AED. I was shocked, because we never used this card for any kind of payment...

I just got tricked in thier false promises and came checking for the review. Now i learnt the bank itself is filled with fraudulents. I complained in the customer care and further they shown attitude blaming me. Finally they agreed that, a case shall be charged on the person who has conspired. Now, with all the reviews learnt about the bank, i have an impression the bank itself is protecting these liars to persuade and trick the people to fall in their traps. Such a worst bank i ever came across in my life.