Borough 22 Doughnuts Opiniões 

258
•
TrustScore: 4 em 5

4,0

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Leia as opiniões dos outros

Classificada 3 em 5 estrelas

Follow up on the below, hence increasing the review score: Delivery arrived late as the DPD driver signed off the parcel before expiring of the time slot, knowing will eventually deli... Ver mais

Classificada 3 em 5 estrelas

I used to order fried donuts mail order regularly. I used to heat them up in the oven and they were delicious! A crispy exterior and fluffy middle, just like real fried donuts. However recently... Ver mais

Classificada 5 em 5 estrelas

Purchased a box of jam doughnuts as a gift after buying and enjoying a few in store. Have to say they were delicious and the recipient enjoyed them. A quick refresh in the microwave made them very tas... Ver mais

Classificada 5 em 5 estrelas

Product is easy to order online. Regular email updates on processing of order etc. very pleased with the quality of the packaging (each donut had it's own compartment in the box). Product was fresh... Ver mais

A empresa respondeu

Informações sobre a empresa

  1. Loja de donuts
  2. também em
  3. Padaria
  4. Restaurante de alimentos sem glúten
  5. Restaurante vegan

Escrito pela empresa

The UK's most inclusive doughnut. Multi-award-winning allergen-free doughnuts that are celebrated for their amazing taste. You will not believe they are free-from anything. Certified gluten-free, plant-based and suitable for those on low FODMAP, low sugar diets and also halal and kosher friendly. Despite all of this they are still loved by those who have no dietary requirements whatsoever, hence our opening statement, the most inclusive doughnut. Safe for those who need to be but zero compromise for those that don't!


Informações de contacto

4,0

Bom

TrustScore: 4 em 5

258 opiniões

5 estrelas
4 estrelas
3 estrelas
2 estrelas
1 estrela

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Respondeu a 87% das suas opiniões negativas

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4,0

Todas as opiniões

(258)

58 opiniões nos últimos 12 meses

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Classificada 1 em 5 estrelas

Terrible

Ordered a box online, spent £36 for doughnuts that look nothing like the picture and were incredibly dense and very dry. I actually couldn’t believe how bad they were, basically inedible and extremely disappointing for the cost

18 de julho de 2025
Opinião espontânea
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Hi Hannah, Can you share some more infromation with customer services so we can look into this please.

Classificada 4 em 5 estrelas

Enjoy on the day!

After a few hiccups with getting the correct product delivered, we ended up with rather a lot of doughnuts in the house! Cue lucky friends getting free doughnuts, and a tasting menu for the rest of the household. On day 1 the doughnuts were delicious, however day 2 they had gone quite stale. Definitely worth eating on the day of purchase for a great free from experience. Big thanks to Ryan for giving the time to sort it all out!

5 de julho de 2025
Opinião espontânea
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Glad we got there in the end and yes, best enjoyed on the day of purchase.

Classificada 5 em 5 estrelas

Best Doughnuts!

We first tried borough 22 doughnuts in selfridges - wow, even hubby said it was one of the best doughnuts he's tasted and wouldn't know it was Gluten Free. For my little boy who always feels left out, this are well worth the money so I ordered some for delivery. They came and he's loving them!! Thank you Borough 22 for making a GF diet more exciting

30 de junho de 2025
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

You are so welcome! This is why we exist!

Classificada 5 em 5 estrelas

Super delicious

Speedy delivery, and once heated up as per your instructions - delicious! I’m 20 weeks pregnant and your doughnuts are my craving and treat! Thanks for making such fab ones.

2 de julho de 2025
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Thanks so much for a great review!

Classificada 5 em 5 estrelas

Great customer service. Great doughnuts

Following a mix up with our requested delivery date, Borough22 very kindly sent us an additional box free of charge. Now my belt is too tight.

Customer service was polite and efficient.

2 de julho de 2025
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Sorry not sorry, hahaha. Glad we got it right in the end!

Classificada 1 em 5 estrelas

Very disappointed with Borough 22

Very disappointed with Borough 22. Paid almost £40 for 6 gluten free doughnuts for my friend who is coeliac. When they arrived they looked nothing like the pictures on the website. They were not delivered with the care or packaging I’d expect for such an expensive product. The actual doughnuts were inedible. Dry, dense, bashed about. I contacted B22 who’s responded was to offer me discount on another online purchase, which obviously I wouldn’t take another chance on. Wouldn’t recommend and wouldn’t buy again.

25 de junho de 2025
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Hi Kerrie,

Thank you for your feedback. We’re genuinely sorry your experience didn’t reflect the quality we strive for at Borough 22.

It’s clear we let you down—from the condition of the doughnuts to the packaging and overall service. Your order did not meet our standards, and we understand your disappointment and decision not to return.

We take this seriously and are using your comments to improve our production, packing, and delivery processes so no one else has a similar experience.

Thank you again for giving us a try.

Classificada 1 em 5 estrelas

Don't bother!

Only a one star because I can't put zero.

Like they had someone new make doughnuts with no recipe or kitchen equipment. They were vile, tough, stale and like they had been made six months ago.

May a suggest a change from doughnut making to making projectiles for an arms company, there are many wars on after all.

14 de junho de 2025
Opinião espontânea
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Ouch — that one stings, but fair play. Sounds like our doughnuts had an identity crisis and auditioned for a role in the munitions industry instead. We'll have a word with them and remind them they’re meant to bring joy, not be used as weapons.

Thanks for the brutal honesty — and the strangely creative career advice.

Classificada 5 em 5 estrelas

Gluten free product are usually very…

Gluten free product are usually very stale and tasteless but not this one. You can tell thought and care have been applied and every ingredient is tastefulllll.
My favorite are the raspberry Doughnuts.

10 de junho de 2025
Opinião espontânea
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Thank you so much, Daniel. We are also team jam 😉

Classificada 3 em 5 estrelas

Tough, oily, overpriced.

Gluten free was like lead and dripping in oil. Not the best, certainly didn’t warrant the £6/doughnut they cost.

2 de junho de 2025
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Hi Mike,

Thanks for taking the time to share your feedback. We're genuinely sorry to hear that you didn’t enjoy your experience with our doughnuts. We take great pride in creating high-quality, gluten-free treats, so it's disappointing to hear they weren’t up to our usual standard.

Your comments about the texture and oiliness are concerning, and we’ll be looking into this with our kitchen team. We never want anyone to feel they didn’t get value for money, and we’re always working to ensure our products live up to expectations. It would be good to understand the details around where and when they were purchased so we can follow this up internally.

Thanks again for the feedback—it helps us grow and improve.

Classificada 2 em 5 estrelas

Stale & Greasy

We were really excited to try these gluten & dairy free donuts, so we bought a box of 6 from Selfridges, at almost £35 for 6 donuts, they are not cheap. Sadly, we were very disappointed to find all the donuts tasted a bit stale, despite being eaten the day they were purchased, and we found the donuts very greasy.

31 de maio de 2025
Opinião espontânea
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Hi Wilson,

Thank you for taking the time to share your feedback. We're genuinely sorry to hear about your recent experience with our doughnuts from Selfridges.

We put a huge amount of care into creating gluten- and dairy-free treats that are just as indulgent and delicious as any other, so it's really disappointing to hear they didn’t meet expectations this time. Our doughnuts are handmade fresh every day and delivered directly to Selfridges, so it’s concerning to hear they tasted stale and greasy.

We’d love the opportunity to make this right for you and also investigate what may have gone wrong. If you’re open to it, please drop us an email at customerservices@borough22doughnuts with the date and time of your visit so we can follow up with the team there.

Thank you again for your honesty – it helps us get better.

Classificada 1 em 5 estrelas

Very expensive disappointment

I was so excited to try Borough 22 doughnuts and waited in a long queue at a gluten free food festival. I paid £30 for a box and they were awful. So tough and chewy. Someone told me they are better warm, so I warmed one through at home to try and they made the outside even drier and tougher. So disappointed.

25 de maio de 2025
Opinião espontânea
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Hi Laura,

Thank you for sharing your feedback — I’m really sorry to hear you were disappointed after trying our doughnuts at the festival.

All of our doughnuts for that event were made fresh, just an hour or so before the doors opened, so it's disheartening to hear they came across as tough or dry. That’s certainly not the experience we aim to deliver, and it’s not the standard our customers know us for.

We’d appreciate the chance to understand more about when you bought and ate them, so we can investigate properly and improve wherever needed. Please feel free to email us at customerservices@borough22doughnuts. — we take all feedback seriously and are always working to get better.

Thanks again for taking the time to reach out.

Classificada 5 em 5 estrelas

Second experience……amazing!!!

Edited review:

June 2025; Spoke to the customer care team and they re sent out my order. Fantastic service, quick to respond and sort the problem.
They arrived today at 2pm and the box weighed half what it did last time, the doughnuts felt fresh and light! Followed the instructions again and OMG!!!
Beautiful soft and warm doughnuts with lovely tasting fillings (have eaten 2 already in 2 hours of arriving!)
The difference between my first and second delivery is night and day!!! They are soo good!! This is how they should have been the first time round! I will be ordering again!! Cannot wait to get into the other 4 flavours! The chocolate covered one was sooo good!!
Thank you for making this lady with allergies so happy….now off to have another one 😋

May 2025; Debated writing this review but so disappointed. I don’t want anyone else to spend £40 on unedible doughnuts, so disappointed was looking forward to having these for our wedding anniversary.
Ordered 6 baked and couldn’t eat any of them so dense dry and thick.

16 de maio de 2025
Opinião espontânea
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Hi Jennifer,

Thank you so much for your honest feedback — I’m really sorry to hear how disappointed you were, especially as you’d chosen our doughnuts to celebrate your wedding anniversary.

That’s certainly not the experience we want anyone to have, and I completely understand how upsetting it must have been to receive something that didn’t meet expectations. We’d love the opportunity to make this right for you.

Please drop us a message at customerservices@borough22doughnuts.com so we can look into this properly and resolve it for you. We really appreciate you reaching out — your feedback helps us continue to improve.

Classificada 5 em 5 estrelas

Missed jam donuts

I have missed jam donuts so much and these did not disappoint. They were beautifully full of jam, so soft and tasted amazing. Thank you for all your hard work making such delicious donuts for us gluten free folk.

29 de abril de 2025
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

You are so welcome, Elizabeth!

Classificada 5 em 5 estrelas

Fantastic doughnut

Lovely tasting doughnut (only had one so far and frozen the rest), the texture is amazing!

28 de abril de 2025
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

8 years in the making. I'm so glad you enjoyed them!

Classificada 5 em 5 estrelas

Amazing customer service!

The team were amazing in helping me with my order after I’d made a few errors on the website. They were really responsive and genuinely helpful!!

7 de maio de 2025
Opinião espontânea
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Thank you so much, we will make sure Maya and Mathilde get to see this!

Classificada 5 em 5 estrelas

Amazing donuts

Amazing donuts. Good packing. I would definitely order again (next time they're on offer)

29 de abril de 2025
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

Keep an eye out, Scott!

Classificada 5 em 5 estrelas

Can’t wait to eat again!

Had been looking forward to trying these donuts for a few months. I also told my daughter about them (we are both coeliac) and we both were very excited to be going to London to try these! They did not disappoint! They were so delicious! I ordered some for delivery for my cousin’s birthday and she loved them too!
My daughter and I can’t wait to eat them again. Next time, I will make sure to order more as they were eaten too easily and quickly!

16 de abril de 2025
logótipo da Borough 22 Doughnuts

Resposta da Borough 22 Doughnuts

What an amazing review! Thank you so much, Erika!

Classificada 3 em 5 estrelas

Underwhelming but glad I tried them finally

I was so excited to try Borough 22 Doughnuts and travelled up to Selfridges mid-day to try and get my hands on some. I spent around £32 on 6 and I honestly was pretty disappointed.

-Quite of a few of them did not seem fresh at all
-Despite buying 6 different flavours, they all tasted pretty much the same. The only one which stood out was the Boston cream- probably because of the chocolate

Overall it was a bit underwhelming and I probably wouldn’t buy again although happy I tried them!

7 de abril de 2025
Opinião espontânea

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