Better Results, Lower Ad Spend – Very Impressed So Far
California Technology Solutions took over management of our UK Amazon advertising at the end of April, and I’ve been very pleased with the results so far. Ad spend is down, while both advertising sales and organic sales are up – so, importantly, we are getting more for less.
They are also a genuinely nice team to work with. I’ve worked with agencies before where there can be a lot of smoke and mirrors around Amazon advertising, but I haven’t felt that with CTS. They are straightforward, responsive and, most importantly, the results speak for themselves.
Based on the improvement we were seeing in the UK, I gave them our German Amazon account in early July. Germany is a much newer account, less than a year old, and sales have historically been quite inconsistent. Within the first four weeks of CTS managing the advertising, I was already seeing a noticeable improvement.
It’s still relatively early days, particularly in Germany, but so far I’m very impressed. They seem to really understand Amazon advertising and how to improve performance without simply throwing more money at ad spend. I’m looking forward to seeing what they can achieve over the longer term.








