Failure of industry bare minimum.
I trusted Andy to run a 3-month Google Ads campaign for my practice (~$1,400 management fee + ~$1,900 ad spend, which came in 30% under the agreed monthly spend....for the best, it seems). Over the entire campaign, I gained only 2 new clients, costing around $1,650 per client — (my industry benchmark is $100-400.)
A lead form wasn’t created until halfway through the campain, then all (only 4) form submissions were missed entirely due to incorrect routing for 3-4 weeks. For most of the campaign, users couldn’t submit an enquiry properly. A review of the changes made to the Ads campaign show that no real strategy was implemented or followed through. Strategy changes were left until the final weeks, reporting was vague, and I had to flag the campaign failure myself, twice at week 7 and 10, to have no actual impactful changes made. Sadly I trusted Andy at week 7 when he told me that he didn't expect any real results "yet", and that external factors were responsible.
In my final chat, instead of having fixed core issues, Andy pitched a $700/month Google Maps add-on at the end — without resolving the broken funnel, alongside blaming "external issues" again, (I have since spoken to Andy, and he pointed out that "and suggesting that he was using a set-and-forget campaign template" was incorrect and that he meant he uses the same strategy for many practices, and that he is unsure why it doesnt work for some clients), and this isn't the first time he's had it not work for one of his clients.
I naively said to Andy this evening "I'm sure you didn't do this on purpose"....but looking at the basics expected of an Ads manager (yep, I should have been less trusting).....*it's difficult to believe that this was not the result of exceptional carelessness or systemic failure. Could anyone possibly fail to do so many standard things without significant oversight failures?* (Edit: 24-Dec-2025)
Andy, I trusted you to be the expert and manage this for me. *The outcome was exceptionally poor value for money, and the campaign did not meet reasonable industry standards.* (Edit: 24-Dec-2025)
I strongly do not recommend.
UPDATE (24 December 2025) The following is supported by demonstrable evidence. I have consistently stated that my comments above are fact-based and evidence demonstrates them:
Payment Offers: On 25 October, Andy offered a full refund if I removed this review. On 27 October, he offered additional money for removal. When I declined both, he said he'd contact his lawyers. [Emails: 25/10/2025, 19:28 and voice-note 27/10/2025]
Legal Threats: On 1 November, Carroll Lawyers issued Concerns Notices claiming $780,000 annual losses and $300,000+ damages—all based on one unverified customer and speculative projections, with no supporting evidence. [Concerns Notice, 1/11/2025]
Account Lockout: On 3 November at 13:06, within approximately 30 minutes of inviting new managers to administer my Business's Google Ads account (CID 612-968-9054, funded by my bank card ~$1,900), an admin email account from Andy's company Crystal Marketing, revoked my administrative rights. Google confirmed this is "not a security breach", where the "existing administrator" is refusing to grant me access. As of 24 December, I remain locked out after 51 days and 6 support tickets. [Google email 3/11/2025, 13:06; final determination ticket 0-6065000040507, 23/12/2025]. Had I not downloaded the entire change history to understand the campaign failure when ceasing Andy's services, this lockout could have suppressed evidence supporting my claims.
Further Escalation: On 23 December, Carroll Lawyers threatened a District Court claim for $300,000+ damages + $100,000+ legal costs unless I deleted the review by 3pm 24 December (Christmas Eve). [Letter 23/12/2025]
Consumer Notice: I've reported this pattern to the ACCC as potential breaches of Australian Consumer Law.
On 3 November, following a phone consultation with Andy's lawyers, I offered in writing to amend the review language regarding 'deliberate' conduct to instead reference 'exceptional carelessness' as a good-faith compromise. I received no response to this offer, however have updated it here, regardless, to reflect my genuine assessment and good faith offer.
When evaluating providers, consider: Do they accept critical feedback, or respond with pressure tactics? Can you regain control of your business's digital assets/data post-engagement? Are damage claims based on actual loss or speculation?
All statements above are factually accurate and supported by documentary evidence.








