They lied to me and said if I got a torque lens I would not need to wear glasses. And I see worse after I had this cataract surgery and the torque lens put in then I saw before I had the surgery. When... Ver mais
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Leia as opiniões dos outros
We’ve had a great experience working with ICON so far. The process has been super smooth from start to finish, and their team really takes the time to understand your brand and what you’re trying... Ver mais
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The Icon team from the first experience was incredible to work with, fast response times, way overdelivered on ETAs, and the quality was over the top for something we spent <15minutes total reviewing.... Ver mais
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I’ve been working with Icon for a little over a year. I’m a firm believer that what you put into a partnership is what you get out of it — Icon has been an incredible partner in helping me maintain a... Ver mais
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Informações sobre a empresa
Informações de contacto
169 Madison Ave, 10016, New York, Estados Unidos da América
- kennan@icon.com
- icon.com
4,0
Bom
82 opiniões
Sem histórico de convites para avaliação
Esta empresa não convidou os clientes, pelo que as opiniões podem não ser representativas
Respondeu a 90% das suas opiniões negativas
Geralmente leva mais de um mês para responder
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Horrible experience
30 de setembro de 2025
Opinião espontânea
Resposta da Icon
We apologize for the disappointing experience, Jelmer.
A lot of our issues in 2025 stemmed from relying too much on AI for output quality. It was a mistake that we didn’t think we needed humans in the loop. We now work with real human creators and added human review in each step of the creative process.
I’d love to hear more about where we let you down specifically if you’re open to sharing :-)
- Kennan (Founder)
Extremely buggy and low quality
Glitchy, buggy, incredibly annoying how it will close you out of your ad mid-edit for no reason at all.
Additionally, 1/2 responses were either GTP hallucinations or just didn't output anything at all .
I have not been this frustrated with a piece of software since download a microsoft family license through a VPN with a forgotten password.
Static ad generation MIGHT BE useful, but can't work for video .
Would be so incredible if the team took one of the seven weekdays to make useable features or debug.
28 de setembro de 2025
Opinião espontânea
Resposta da Icon
Lou, we are so sorry for the terribly frustrating experience.
To be honest, the AI models we relied on in 2025 fell short in output quality. On top of that, the platform itself was glitchy and we did not iron out all the bugs like we should have.
We've since stopped focusing on AI ads. We now work with real human creators and with humans to review the output for every brief. We've also heavily invested in platform stability - the bugs and hallucinations you mentioned are now gone.
If we haven't refunded you already, please reach out to help@icon.com and I’ll make sure it gets handled right away :-)
- Kennan (Founder)
another overhyped tool it seems
In my first week of trial and quite dissapointed from the performance. I get the tool is new and they are working on improvements, but then,do not charge such a price for something that is sub-par. Do it like everyone else, start with a low price, get customer feedback and build a loyal base, and keep building from there.
If the goal is a quick exit, then this makes sense. And thats ok, i am just not going to be part of this as a customer.
On the tool-I have only used the image features, the tool keeps mixing up data you input and comes up with outputs that are not really usable for ads.
They claim support is 24/7/365 but i keep getting slow responses (we cannot spend all day online waiting for support).
Pricing is ridiculously high (in line with the hype they have made, since they have so much funds to spend on advertising).
Overall a sub-par performance , from yet another overhyped tool..
6 de setembro de 2025
Opinião espontânea
Resposta da Icon
Michael, our deepest apologies for this disappointing experience.
We didn’t deliver in ad quality because we relied too much on AI. We should have recognized this much earlier. We’ve since shifted away from AI tools to a human-led model - we work with human creators and incorporate human review throughout the creative process.
We’ve also invested in platform stability and tripled our support team. We’d love to show you the difference in quality now. Going to do everything we can to make this right :-)
- Kennan (Founder)
Not even a single ad is good
Not even a single ad is good...this website is a scam.
31 de agosto de 2025
Opinião espontânea
Resposta da Icon
Naman, we are so sorry for the frustrating experience.
Long story short, the AI models we relied on weren’t capable of delivering the output quality you deserved and we shouldn't have committed to that workflow until we knew it worked consistently.
We’ve pivoted away from that model and now work with real human creators; we’ve added human review throughout every step of the creative process, from content strategy and ideation, to creation and editing.
We’d love to show you what the platform looks like if you’re ever interested. Hope we can earn back the trust :-)
- Kennan (Founder)
UGH >>> Worst Experience Ever !!
UGH >>> Worst Experience Ever !!
Deceptive promises and terrible support. I signed up as a Founding Partner, lured by flashy promises of “direct access to support,” “unlimited brand workspaces,” and a “100% money-back guarantee.” In reality? I got a bait-and-switch disaster.
From the second I joined, the onboarding process forced me to create initial ads I wasn't prepared to create (and didn't want to create upon sign-up) and instantly burned through my monthly downloads - with no ability to bypass the screen and come back later, taking my time to create the ads I wanted. All I wanted to do was make a purchase, print a receipt, and go away, taking my time to go through everything at another time. But I literally could NOT do that. I was stuck creating ads on the spot and had to choose from limited, generic options, with no creative control in the process.
I reached out to support multiple times for help and despite the supposed VIP access as a Founding Partner, I received slow, unhelpful, and dismissive responses. The whole system was clunky, difficult to navigate, and far from what was promised. Everything was designed to upsell you to a higher plan.
The final straw? I asked to cancel and got double-billed instead for one year of membership. I spent an entire week chasing down refunds, trying to get clear answers, and navigating the mess they created. Hours of wasted time.
Sadly, none of their promises lived up to the reality. The entire platform is geared towards pushing you into a done-for-you service at $1,500 per month. The do-it-yourself platform is not ready for prime time. It’s overhyped, overpromised, and underdelivers in every way that matters. So, if you value your time, money & energy, stay far, far away. I opted to design my ads on Canva using their templates and bought Adsby instead. It was a way better route to go to accomplish the same thing.
29 de julho de 2025
Opinião espontânea
Resposta da Icon
Bonnie, our deepest apologies for this frustrating experience. We are really sorry for this.
We created way too much friction in onboarding. You should not have gone through forced actions just to complete signup or access your receipt. The double charges and refund delays were also embarrassing oversights on our end. This is not the experience we want anyone to have and we really dropped the ball on our support flow here.
Moreover, we underdelivered in ad quality because we relied too much on AI. We’ve since made significant changes - we now work with real human creators and incorporate human review throughout the creative process.
If we haven't refunded you in full already, please reach out to help@icon.com and I'll personally make sure it’s processed today. Would love to make this right for you whenever you're ready.
- Kennan (Founder)
Terrible software which doesn't work at…
Terrible software which doesn't work at all
20 de junho de 2025
Opinião espontânea
Resposta da Icon
Nicolas, we are so sorry for the frustrating experience.
To be blunt, the AI tools fell short in output quality and did not meet the quality standards we promised. We’ve shifted to a model where real humans are involved throughout the entire creative process. Ad quality has drastically improved ever since.
Icon is in a much better place now and we'd love to show you how much we've fixed :-)
- Kennan (Founder)
nothing works well, and they are just out to get your money
I started using the service, was given 3 free days to try it. Ran a couple of tries and nothing worked well.
Then cancelled on the first day and they charged me 199usd for that.
Do not trust them or use them, it is a terrible service.
30 de julho de 2025
Opinião espontânea
Resposta da Icon
Hey Christoffer, we are sincerely sorry for the frustrating experience. It is unacceptable that you were charged $199 after canceling on the first day of your trial - this should not have happened.
Honestly, our billing software was not registering cancellations in time. We've fixed the bug so cancellations register immediately and charges require explicit confirmation.
This was entirely on us. If we haven't refunded you already, please reach out to help@icon.com and we will process it immediately. Will do everything I can to make this right.
- Kennan (Founder)
Impossible to cancel!
The ads are very low quality, totally irrelevant to the data you input and I have been trying to cancel the subscription now for over a week and it is IMPOSSIBLE.
I will not pay for a sub par service so I have emptied my account - they have no way to cancel and try upwards of 4 times a day to take payment.
Do not use Icon!
29 de julho de 2025
Opinião espontânea
Resposta da Icon
Bella, I am so sorry we put you through this. Having to empty your bank account to stop our charges is completely unacceptable.
Our billing and cancellation flows clearly failed to work the way it should have. We've since built self-serve cancellation into the dashboard so that this doesn’t happen for anyone again.
Our tools also relied too much on AI alone, it was our mistake not to add a human in the loop. We've since started working with real human creators and incorporated human review throughout the creative process.
If we haven't already done so, please reach out to help@icon.com so we can process a full refund immediately :-)
- Kennan (Founder)
Esperienza negativa
Esperienza negativa, una palestra fatta di gente messa lì a caso. Ho avuto un problema con l 'abbonamento e nessuno si prende la briga di darmi una risposta, tanto hai pagato che se ne fregano. Assistenza pessima. Pensano solo a venderti prodotti... Quando mostri interesse per i prodotti tutti pronti ad ascoltarti. Se hai un problema nessuno conosce nulla. Se pur ci rimetto andrò cmq per vie legali... Sconsigliatissimo e non sono l'unico a dirlo.
5 de julho de 2025
Opinião espontânea
scam, bad AI
bad AI, can't produce a single good ad. Can't click away from 'join Slack' and 'cancel subscription'. then they tried to charge me 200 USD when I never agreed to pay anything more than the 39 USD per month, and I was still in free trial. scam
1 de julho de 2025
Opinião espontânea
Resposta da Icon
Hey Alex, we are so sorry for this frustrating experience. Poor output quality and unexpected charges should never be part of the experience.
Long story short, the AI models we overly relied on failed to meet the quality bar we promised. We’ve pivoted and now integrate human review throughout the ad generation process. The output quality has drastically improved.
We blew it here. If we haven't refunded you already, please reach out to help@icon.com and we'll process it immediately :-)
- Kennan (Founder)
Not worth the money
Not worth the money. I signed up, tried the platform, it didn't produce any great ads. You can clearly tell it's bad looking ai, and the pop-up forcing you join their slack channel (which you can NOT click away from) is so annoying. I literally had to join their Slack channel just to cancel our subscription — and then you're met with a 6+ step cancellation flow trying everything to not get you to unsub.
Please do better than that guys... I wouldn't have given a bad review if it weren't for those things.
I think the platform and the vision have amazing potential, but it's not worth it at this stage.
27 de junho de 2025
Opinião espontânea
Resposta da Icon
Rasmus, we deeply apologize for the frustrating experience and we appreciate your honest feedback.
To be honest, we depended too much on AI for output quality but the models were not ready. We should have realized this earlier. We’ve since moved to a human-led creative process and our output quality has improved significantly.
The bugs and pop-ups were embarrassing oversights on our end. We shipped features before our platform was fully ready. We’ve since replaced the cancellation flow with a one-click cancellation and removed any buggy pop-ups.
If your refund didn't go through back then, please email help@icon.com and we’ll get it sorted today. We'd love a chance to turn this around for you :-)
- Kennan (Founder)
This product is trash
This product is trash. When I signed up, it produced a few terrible ads, and then when I clicked "I didn't like any of the ads," I got a pop-up asking me to join the Slack channel. When I clicked "I don't have Slack," I kept getting a pop-up at the bottom right corner saying "override request sent," and then nothing happened. I refreshed multiple times and tried different browsers, but nothing worked. It was a total waste of time. You have a looooong way to go guys. Get your Sh*t together and then go out asking for subs.
* No, I am not a competitor writing a fake review (I noticed that this is how you replied to previous bad reviews), I am just another user who wasted 1 hour for nothing.
5 de junho de 2025
Opinião espontânea
Resposta da Icon
Michael, we are so sorry for the frustrating experience.
It’s embarrassing that we let such an annoying bug slip through to launch - we apologize for wasting your time. We’ve since completely removed that forced popup so it never blocks anyone again.
In 2025, we didn’t deliver on ad quality. We relied too much on AI to generate ad creatives and it was a mistake not to add a human in the loop. We now work with real human creators and integrated human review throughout the entire process.
Always available to show you around the new platform we want to make it right if you're ever open to it :-)
- Kennan (Founder)
Icon can be great if you guys change this.
I liked playing around with Icon— but it doesn’t feel like a normal tool with how pushy their popups feel.
As a new user, I felt like I was being forced to take actions against my own will (for example I got a pop up saying “you have to download at least one ad”) which is seriously irritating as a first time user who simply wants to play around for a couple minutes to see how it fits with your marketing needs. The onboarding flow also took ages, and there was no option to skip.
Same with all the other random pop-ups I was getting thrown on my screen - had to schedule a Calendly Zoom meeting with one of the team members just to freaking use the tool.
Honestly, it’s a shame - Icon is probably such a great tool, but if you guys fix this approach, it would be a much better experience.
Wishing you guys the very best!
2 de junho de 2025
Opinião espontânea
Resposta da Icon
Appreciate you writing this Mohammed. We’re sorry for the frustrating time you had with us, we created a lot of unnecessary onboarding friction.
This is now fixed. We’ve simplified the onboarding flow and removed any popups + required downloads. You can now sign up and explore the tools without running into any blockers or hurdles.
We’d love for you to see how much simpler we've made it. If you’re open to it - reach out at help@icon.com and I’ll personally make sure you're set up right :-)
- Kennan (Founder)
Bait and switch
Snake oil. Bait and switch. They tried hard I think but they spent more time making saas onboarding automation to upsell/cross sell than on the product functionality. I know they are trying but just premature and its made to look much further along than it is.
12 de maio de 2025
Opinião espontânea
Resposta da Icon
We appreciate the honest feedback Alex, and we are so sorry for this frustrating experience.
We had our priorities backwards and it’s embarrassing to look back on. Output quality was subpar as a result of over-relying on AI - it was a mistake to not add humans in the loop. Since then, we’ve moved to a human-led process and integrated human review throughout the entire process.
If there’s still a refund hanging or if there's anything else I can do, email help@icon.com and we’ll close it out today :-)
- Kennan (Founder)
Tool is absolute garbage
Tool is absolute garbage. They've made it impossible to cancel by playing games. Scammers. AVOID.
22 de maio de 2025
Opinião espontânea
Resposta da Icon
We are so sorry for the frustrating experience, Ribbon Checkup.
Our cancellation flow at the time created way too much friction and it was a mistake. We’ve since rebuilt that process to be a simple one-step button inside the dashboard.
Our AI tools also failed to deliver on output quality - it was our mistake not to add a human in the loop. We now work with real human creators and incorporate human review throughout the process.
Please reach us at help@icon.com for any billing issues and we’ll take care of it immediately. We’re working hard to earn back that trust, hope we can make it up to you :-)
- Kennan (Founder)
Surprisingly polished and powerful…
Surprisingly polished and powerful video creator for us. From all the AI craze, I've been burned by flashy video ad tools, which made me a bit skeptical. But icon.me met and exceeded expectations. The platform is surprisingly stable and fast. I've created several video variations with zero crashes or rendering issues.
I imagine UGC creation will become commoditized over time so the additional features is what sets icon.me apart. They have things like ad cloning, where in a single-click you can clone a competitors video ad, and AdGPT (their product inside) will create something similar, but with our own company assets and branding.
For sure there is a learning curve but it's not much more than just using chatGPT or Grok, for example. TLDR; icon.me does everything it said it would do. Customer support is top notch. It's a key part of our marketing stack.
5 de maio de 2025
Opinião espontânea
Resposta da Icon
Thanks so much for the thoughtful review Andrew! Happy to hear the platform's been stable and fast for you, and that ad cloning and AdGPT have set us apart. So grateful to have you as a partner and stoked to be a key part of your marketing stack :-)
- Kennan (Founder)
Icon.com ToS are predatory
Icon.com ToS are predatory, which prevented me from signing up to the platform.
Do hope they amend things, as it is, completely unusable; TLDR of my understanding: terms are extremely poorly written, there are references to things that don't exist.
In short it gives all rights to Icon, including your material, barely any to you.
The refund part they claim prominently in pricing is in no terms explained, in fact it pretty much says they will void it if you decide to cancel... which is the whole point?
1 de maio de 2025
Opinião espontânea
Resposta da Icon
Thanks for flagging this Fab. Honestly, our legal and billing language was a mess. It was written during a period where the product was changing quickly and we didn’t prioritize making the terms as clear as they should have been.
To be clear: you own your creative assets and output. It was never our intention to take ownership. We’ve rewritten those terms to be much simpler and more transparent so there's no room for confusion.
Appreciate you calling us out on this :-)
- Kennan (Founder)
Total mess
The platform is unstable, buggy, and feels half-finished. I had constant issues editing videos, features that don't work as advertised and no real support. Cancelled my account immediately. What a waste of time and money!
20 de março de 2025
Opinião espontânea
Resposta da Icon
Hey James, we are so sorry for the frustrating experience, it should not have happened.
We didn’t deliver on output quality because we were over-reliant on AI workflows - this was a mistake. We’ve pivoted away from this; we now work with real human creators and incorporate human review for each step of the creative process.
We’ve spent a lot of time fixing the core reliability issues and rebuilt major parts of the platform to make it stable. We’ve also added more support staff so we can respond to customers immediately.
If your refund didn't process correctly when you cancelled, email us at help@icon.com and we’ll get it done today :-)
-Kennan (Founder)
The app doesn’t produce great video.
I feel like the company is trying to do everything related to ad creative, but doing nothing well. They go wide, but not deep.
I bought this for video, and haven’t been able to use a single ad from it yet.
That being said, I do think the team is great. Their communication has been good, and I can see they’re trying to build and improve things. I get updates almost every day via our custom slack channel, and am able to communicate with them directly. Hoping they can improve things. They have the team to do it.
28 de março de 2025
Opinião espontânea
Resposta da Icon
Jonathan, thanks for the honest feedback. We've narrowed focus and improved video quality since then, and our clients now can speak to the drastic change.
Appreciate you working with us!
Complete waste of time
This software is all hype, no substance. The AI takes forever to generate unusable junk, and at the end of the broken flow, they hit you with a big $$$/month paywall. Feels like they’re just stealing user data to train their model!?
If you pay, it gets worse: constant errors, missing features, zero support. The developers take your money and vanish while deleting negative reviews. This is a VC-funded cash grab fueled by fake hype and paid influencers. Don’t fall for it—avoid at all costs!
4 de março de 2025
Opinião espontânea
Resposta da Icon
This is a competitor writing a fake review on an obviously new account.
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