Londonward Opiniões 

Incorrect advert led to me receiving something I could not wear. On seeking to return the item (after long to and fro emails) they offered 25% refund if I kept the item, or a full refund if I paid the expense of returning the item to China. No argument would move them, not even offering to return the item to their London address.
Avoid this company,

I ordered a backpack described as full grain leather, when it arrive, it turns out to be plastic. I took very long time to arrive.

Do not buy from this website. The item I ordered took a full two weeks to arrive, despite the website implying quick shipping. It did not ship from the UK at all; it came directly from Hong Kong. To make matters worse, the doll is of absolutely terrible quality and looks nothing like what was advertised. Completely disappointed and feel misled.

I have only given one star as can’t leave 0.
The item I received is clearly not the same as the one advertised. It’s a very poor replica in nasty cheap material but despite this they want me to pay to return it (to china) even though I already paid delivery. Plus they haven’t sent me the product I ordered.Their only other option is a 25% refund and keep the product which is pointless as I would never wear it.

Awful, very very slow delivery

Poor quality, returning item is very difficult. This company gives the impression based in UK when based in China. I'm having to now request refund from credit card company due to difficulties. DO NOT RECOMMEND

Complete scam, low quality product arrived in the wrong size and extremely cheap material. When I tried to contact company they ignored me. Avoid at all cost.

I ordered a pair of extra large men’s shorts but when they arrived were very small. I requested a returns label but they offered a small discount instead which I refused. I was told should I return them
It will be at a high cost. I’m still fighting to get my money back. Do not buy from them

I have been trying to return a jacket since 15th July, but they do not reply to my emails. Do not touch them with a bargepole. Their customer service is non-existent.

Avoid!!!!! Scam
Ordered orthopaedic shoes, arrived absolutely awful quality doesn’t even look like in the picture on site
Said arrive in 2-4 days , arrived in two weeks
Requested return, no response and all emails ignored
Scam !!!!

BIGGEST Scammers EVER,
They never send the product advertised and what is sent will cost you far more to return.
AVOID, AVOID,AVOID

When you order from them it looks as if it comes from London but it actually comes from China.
It takes for a month or more to arrive and is a piece of crap which is nothing like you ordered.
It's the biggest SCAM.
DONT GET FOOLED BY THESE CON ARTISTS.

This seller is a complete scam and never buy anything from them. I wouldn't give them 1 star.

I ordered a very bright multicoloured cardigan. I received a drab cardigan not as advertised. The company agreed it was not the same as the advert. I asked for information to return the item before I went away. They did not reply so I was forced to send the item back to the return address shown on the delivery packaging. I let them know I had done this and they agreed in writing to refund on receipt. I tracked the return. They have had it for 6 days. I have written daily for my refund. They have ignored me. I am involving Trading Standards on a matter of principle but that will take time. DO NOT BUY FROM THIS COMPANY. SHOCKING!

Avoid this online company.
I ordered two “vintage cotton linen dresses” , supposedly reduced from £59.00 to £21.95
Never realised they woujd be shipped from China- took 13 days to arrive.
The quality of the fabric was so thin and like rags. These would never b a been worth £21,95 let alone £59.00. And I ordered a size larger but when the dresses arrived, they only just fitted. No way is the sizing accurate.
So I explained in an email and was asked to send photos which I did. I was then told my request was “passed along to the team” and yet 10 days have passed and zero response.
I’d recommend anyone to AVOID this on line seller!!!

Absolutely awful experience. The company claims to be based in the London, but everything is actually shipped from China, which is completely misleading. The items I received didn’t fit at all, and when I asked for a refund, they expected me to pay for tracked return shipping back to China. That’s outrageous.
They offered a tiny partial refund instead of fixing the issue properly, and only after pushing did they provide a return address—again insisting I pay the shipping. This is not how a legitimate EU‑based business operates.
I will never order from them again. Avoid this company unless you want poor quality items, misleading information, and terrible customer service.

This business is a scam. Their warehouse is in China and but they use a postal address in London. This is not obvious when purchasing.

Items come from China and cant be returned, because return needs their approval and they stop responding when return is requested. Their policy on the website says all items must be returned to China at customers expense.

I have reported them to my bank and Consumer advice bureau in the UK.

I'd like to report Londonward (londonward.co) as a likely fraudulent or fake online retailer. Findings:

The site displays a 4.8 Trustpilot rating banner, but the actual Trustpilot listing for this business shows 3.6, with numerous customer complaints. This is a false/misleading trust signal.

I could find no record of "Londonward" registered at UK Companies House, despite the site presenting itself as a UK-based retailer.

A WHOIS lookup shows the domain londonward.co was only registered in May 2026 — a brand-new domain with no operating history, inconsistent with an established retailer.

The website provides no contact phone number, only limiting ways for customers to reach the business if something goes wrong.

Given the fake trust score, absence of any corporate registration, brand-new domain, and lack of contact information, I believe this site is set up to deceive shoppers and should be investigated/flagged.

Please review and take appropriate action.

Same experience as others, ordered 12 of July and no sign of the toy that was ordered. On the site it’s still being promised 2 day delivery for the same toy. It’s no 12 days since order . Don’t know if I will ever see the toy. Customer service promoised toy is being given priority , but still no shipping date☹️

This is now 16 days after letting them know the item arrived damaged and very poor quality. If they were going to refund me or genuinely assist they would have done so by now. I still have nothing from them directly. I am not paying to ship it back to China. These are not UK consumer rules.

I bought an item that arrived damaged. Sent photos and I’ve had no feedback. When I search the business London ward it’s a Chinese company pretending to be British. I’ve had to go to my bank and request they assist me to get my money back. This enquiry will take the bank 17 days. I’m totally fed up with no good Chinese companies taking advantage. Their returns policy is for you to pay to send it back to China!! Totally in breach of UK consumer laws. Please 'UK gov', sort these Chinese companies out!!! They destroy what should be a good shopping experience, often sending pore quality fake goods.

They have now responded through trust pilot 3oth July, and not directly to me, saying they'd like to resolve, however see below I have tried doing this so many times.

Dear London ward
I want my refund!!
You are masquerading as a UK company but you are from china.
The item arrived damaged and I want my MONEY NOW. I have sent all the photos showing the damage / chipped paint.

Londonward is an online retail store operating via dropshipping. The company markets itself as a UK-based business selling modern fashion, pet essentials, and home decor. However, according to consumer reports, it acts as a storefront for third-party sellers based in China

NOTE: UK Regulatory Advice: The Advertising Standards Authority (ASA) has issued warnings about similar "masquerading" UK-city-named fashion websites, noting they often use misleading advertising, false money-back guarantees, and fake reviews to promote low-quality products.

I have to let you all know. Hence why I've taken a stand to notyfy you on Trust Pilot. If however they re-imburse me, I will update this post.

Helen

Date: Thursday, 16 July 2026 at 14:07
Please stop delaying and kindly send details for return and refund without further delay.

Helen Gammons

Sent from my iPhone

On 14 Jul 2026, at 17:24, Londonward Support

Dear Helen,
Thank you so much for sending over the photos and letting us know about the damage to your Harlow Wind-Driven Kinetic Art Sculpture. I'm really sorry you received it in this condition, and I completely understand how disappointing this must be.

I've received your request to return the item for a refund, along with the photos of the damage. We'll review everything right away and make sure this is handled for you as quickly as possible.

Thank you again for your patience and for providing all the details we needed. We'll be in touch soon with the next steps. If you have any other questions or concerns, please let me know—I'm here to help.

Warm regards,

David